Active Label Card

A loyalty card system that requires no mailing, and activates instantly at service counter. When a major food retailer heard about Active Label® loyalty cards in 1998, it decided to put them to the test. This new loyalty card program promised to slash fulfillment costs, and cut the time it took to deliver permanent plastic cards to customers from about three weeks to three minutes. The Active Label® cards passed with flying colors - and today, they are a customer service staple in the chain's supermarkets coast-to-coast.

Peel, stick, and shop. Patented in 1996, the Active Label® card is an on-site, plastic card issuance system. Each plastic card arrives at the store with its own number, bar code, encoded magnetic stripe, and removable "active label" that bears the number imaged on the plastic card. The courtesy rep simply peels off the reusable "active label," applies it to the customer's completed application - and the plastic card is ready for use.

The card's inventor and patent holder, ABnote North America - the leading private label plastic card printer in the US - sells its card system through a nationwide network.